Program to Help Farm Managers Become ‘Employer of Choice’

Last Updated on May 27, 2020 by Purdue Extension

SOURCE: News release from Purdue Extension

In addition to the daily responsibilities of keeping an agricultural operation running, farm managers and owners also have to become human resource specialists in their quest to find and retain the best employees.

To help develop those skills, Purdue Extension will offer the Becoming the Employer of Choice program beginning June 9, 2020 via webinar. The popular program, developed by University of Wisconsin Extension, is designed to improve human resource skills through hands-on activities and interactive sessions.

“An issue identified in the ag industry is the tight labor market and lack of labor currently available,” said Krista Pullen, Purdue Extension educator in Cass County. “You have to objectively ask yourself what are your strengths and weaknesses as a manager and if your farm or business is the kind of place where people want to work. This program will help managers become an employer of choice who can successfully compete for the best available employees.”

Becoming the Employer of Choice will run from 9:30 a.m. – 11:30 a.m. EST (8:30 a.m. – 10:30 a.m. CST) on June 9, 16, 23, 30 via webinar. The registration deadline is June 2, 2020. Individuals can register for the webinar series by going to The cost is $40.

Attendees will gain effective and practical approaches to managing human resource challenges on the farm. The program consists of seven modules addressing how different leadership styles are used on the farm; reducing mis-hires and turnover through hiring best practices; learning about organizational culture and how it impacts employee motivation and engagement; identifying keys to create a motivating environment; learning how to effectively communicate expectations to employees; developing skills to provide effective feedback; and learning ways to address and work through conflict.

If you have questions about this event, contact 574-372-2340. Complete program information can be found at Purdue University is an equal access/equal opportunity institution.

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